
YouTube was able to evade all the blockers. In the meantime this had become so pervasive that the entire ad-blocking community had started to discuss the matter, puzzling folks from EasyList, AdBlock, uBO and others on Github and Reddit. To add to this mystery, many of our partners who are using our ad-filtering SDKs also started to complain, as their users were having the same issue and had given them the same type of feedback. Many users complained that their ad blocker was no longer blocking intrusive YouTube ads. In fact, by mid-May, the reported issues were 10 times as high as at the beginning of the month. This mystery started a few weeks ago when the number of YouTube issue reports began steadily increasing. This is the most recent example of the complexities of ad filtering and ad blocking and proof of how the 24/7 dedication and high-level expertise of our eyeo anti-circumvention* team are supporting our efforts to ensure a healthy user experience. The last few weeks have put the online community on alert, as user experience has been challenged by YouTube, who made some changes to their platform that have rendered it impossible to block intrusive ads.
